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SYDNEY TO HOST CUP DAY LIVE SITE

July 17, 2017 DISCOVER THE WORLD No Comments

 


Barangaroo to be number one destination for Emirates Melbourne Cup Day celebrations in Sydney

The excitement of the 157th edition of the Emirates Melbourne Cup will hit Sydney on the first Tuesday in November, as the harbour city’s newest waterfront precinct, Barangaroo, hosts a live site on Australia’s biggest raceday.

Sydneysiders can get caught up in all the exhilarating action of ‘the race that stops a nation’™ by coming together at a public live site for the first time.

The Victoria Racing Club (VRC), together with G.H.Mumm and Lendlease, will welcome more than 3,000 people to Barangaroo on Emirates Melbourne Cup Day, Tuesday 7 November, 2017.  From 12.30pm to 9pm, the harbourfront location will come to life with everything that Australia’s premier racing event is famous for – food, fashion, entertainment and racing.

A big screen will show Channel Seven’s coverage of all the thrilling action on and off the track from Flemington, while Barangaroo’s many restaurants will be transformed with curated menus and in-venue events. The Wulugul Walk waterfront dining hub will also be home to additional pop-up eateries and bars offering a mix of tasty delights.

The place to be will be a ticketed VIP G.H.Mumm marquee, close to the big screen, entertainment and fashion activations. Punters can soak up the racing atmosphere with betting facilities on site. VRC Interim Chief Executive Neil Wilson said Barangaroo will be the number one destination for Emirates Melbourne Cup Day celebrations in Sydney.  “This live site will combine the excitement of world-class racing with the best of Sydney – delicious food and beverages, and stunning views across the harbour,” Mr Wilson said.

“While attending the Emirates Melbourne Cup is a bucket-list item for many Australians, we know not everyone can make it to Flemington for the biggest day on Australia’s sporting and social calendar. We invite Sydneysiders and visitors to the harbour city to immerse themselves in all the colour and excitement of Australia’s most celebrated major event at Barangaroo on Tuesday 7 November.

“We acknowledge the contribution of G.H.Mumm in being an instrumental driver in making the live site at Barangaroo the place to be on Cup Day in Sydney,” added Mr Wilson.

Bryan Fry, Pernod Ricard Australia Managing Director, said: “We are thrilled to be bringing the best of the Birdcage direct to Barangaroo. Our partnership with the VRC has made the Mumm marquee one of the hottest destinations at Flemington Racecourse, and we are excited to extend our collaboration to the doorstep of Sydneysiders. We look forward to kicking off the summer at the ultimate destination for Sydney’s Emirates Melbourne Cup celebrations.”

For further information about the Emirates Melbourne Cup Day live site please visit thestreetsofbarangaroo.com

-ENDS-

 

Media enquiries:
Alexandra Factor, VRC Corporate Communications Manager 0412 149 669 or a.factor@vrc.net.au

 

Please find attached an image of 2000 Emirates Melbourne Cup winner Brew with Myer Ambassador Rachael Finch at Barangaroo.

 

Melbourne Cup Carnival
The Melbourne Cup Carnival attracts more than 318,000 racegoers to Flemington each year and injects almost $430 million into the Victorian economy (more than $800 million nationally), bolstered by growing tourism numbers. In 2016 the Melbourne Cup Carnival was responsible for bringing nearly 50,000 people from New South Wales to Victoria.

It is only 110 days until the VRC lifts the curtain on AAMI Victoria Derby Day on 4 November, followed by Emirates Melbourne Cup Day on Tuesday 7 November, VRC Oaks Day on Thursday 9 November and Emirates Stakes Day on Saturday 11 November.

Tickets and hospitality packages can be purchased from www.flemington.com.au.

 

G.H.Mumm
Maison Mumm is part of Martell Mumm Perrier-Jouët, the prestigious cognac and champagne business of Pernod Ricard, the world’s co-leader in Spirits & Wines. With its distinguished heritage dating back to 1827, Mumm is one of the leading international champagne Houses in France. Mumm Cordon Rouge, recognisable by its red sash – a symbol of excellence – embodies the spirit of the House; it stands out through the freshness and intensity of its style, which successive cellar masters have successfully maintained and handed down through the generations

Find more information at: www.mumm.com

The Streets of Barangaroo
The Streets of Barangaroo is Sydney’s new food scene. It offers a new place to eat, drink and hang out in the heart of Sydney. Home to a curated collection of food and beverage, apparel boutiques, lifestyle and convenience retailers, world-class office towers, public spaces and luxury residential apartments, The Streets of Barangaroo is delivered by Lendlease.

 

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